Face covering designs that get 10/10 for creativity

Face covering designs are reaching creative new levels, whether DIY or on the high street. So, to brighten up the latest lockdown, we’ve pulled together some of the best we’ve seen. If you’ve had your fill of surgical-style masks, grab a cuppa, have a scroll and let us know the most unique designs you’ve come […]

Do your bit to push mental health up the Aberdeen agenda – it’s really easy

Mental health has never been more important. And the challenges of COVID-19 definitely don’t help matters. With (statistically) one in every four Scots set to experience mental ill-health at some point in their lives, support is ESSENTIAL. Beyond essential, actually, if there was a word for that. So, what better way to emphasise that it’s […]

Five ways to boost business with your 2021 calendar

Gifting clients branded merchandise is GOOD. Very good, in fact – it’s likely to result in 94% of them remembering your company name for at least six months, according to the BRITISH PROMOTIONAL MERCHANDISE ASSOCIATION.   But if you want to go one step further and smash that six months out of the water, get them a […]

10 things you need to know about SQUAD Snoods

SQUAD SNOODS have been part of the XIC factory for ages now. But as the popular designs fly out and our creatives brainstorm bespoke versions for businesses looking for a safe return to work, we suddenly thought… Did we ever really explain SQUAD Snoods?! Woops! But it’s always better late than never, isn’t it? So, […]

How to spark employee interest in health and safety

If you want to reduce risk and promote best practice by boosting employee enthusiasm about health and safety, you’ve come to the right place. At first glance, a print, design and digital specialist advising on this may not make sense. But, actually, our Aberdeen HQ means we’ve developed an extensive and intricate knowledge of the […]

How to make your message cut through social media noise

Lockdown = a good excuse to pause online marketing, right? Wrong! With your brand up against more noise than ever, especially on social media, it’s actually one of the most important times to be promoting your brand online. You need to make your online marketing work harder. Especially because during lockdown it’s one of the […]

How to pack a punch with your post-lockdown marketing

Anxious about the future of your business? We’re all right there with you. But there will be an end to this. And whilst no-one knows what it’ll look like, one thing you can be sure of is you’ll want to market like mad. Your sales team will need to be up-to-speed, engaged and, above all, […]

10 Things I’ve Learned…

Writing a blog has been on my to do list for more than a year so, to mark my two-year anniversary at XIC, I’m finally putting ‘pen to paper’. Not sure whether I should admit it’s 9.30pm on a Tuesday evening as I type… I suppose it’s an indication of how much I’m enjoying working at XIC! […]

Newsflash… We have LAUNCHED a shiny new website – hurrah!

It got us to thinking that we need to jump on the blogging bandwagon – so here we are. And what better way to burst into the blogosphere than by putting pen to paper (or finger to keyboard) to shout about the importance of ensuring your website is as impactful, relevant and user-friendly as possible? […]