Exhibition Essentials: Print preparation for your next event

Exhibition Essentials: Print preparation for your next event

You’ve taken the sales calls, reviewed the website and signed on the dotted line. Your organisation is committed to its next business exhibition or trade show – yippee!  The buck doesn’t stop there however. You’ve made a cost and time investment to attend: now you need to make the most of it.  That’s where print preparation comes in.

Go big on banners

Want to get the big stuff out of the way first? Fair enough.  Assembling display stands on location used to be akin to a Krypton Factor test; thankfully those days are gone. Today’s banner stands are lightweight, portable and flexible yet professional, robust and durable.  Exhibiting further afield? Our range of roller banners can be carried over your shoulder in a small case and are problem-free on flights. Once you reach the exhibition hall, simply pop them together in three simple steps.  Bonus hint: Their user-friendly nature means that banner stands needn’t gather dust in the company cupboard between shows. Instead, they can be used to reinforce your branding at reception or displayed in the board room during important presentations.

Read all about it

Visitors to your exhibition stand may have spoken with lots of other organisations by the time they reach you. Overcome the problem of blending into the crowd by ensuring you have adequate quantities of quality print literature describing your organisation’s activities, products or services. These important takeaway items allow your potential customers to read all about you on the journey home. Consider bringing along stocks of brochures, leaflets, datasheets and your latest company newsletter.  Bonus hint: Why not produce a special themed edition of your regular newsletter aimed at visitors to the show?

Calling cards

The most obvious requirement is also the most overlooked. Running short on business cards during a major event is an absolute no-no. Despite the growth of electronic communication – and the use of websites such as LinkedIn – the exchange of business cards is still a common business ritual.  Forget them at your peril.

Pre-event panic

Reading this article the day before your depart? Relax. Thanks to advanced print technology, you’d be amazed at what can be turned around in a matter of hours. Lift the phone and give us a call on 01224 878799. Then exhale.