Augmented Reality
Believe it or not, we’d already planned an article on augmented reality prior to the phenomenon that is Pokémon Go. (Life before Pokémon Go. Who knew?) Back on planet XIC, we’ve been using augmented reality to – well – augment some campaign materials for our clients. Coupled with a smartphone, one set of business cards […]
PDFs, JPEGS and more: A Guide to File Formats
The print industry, like many others, is surrounded by jargon. Floundered by the different file types? Read on to discover the difference between the most popular formats for print submission: PDF – Most people have come across PDFs – even if they weren’t aware of it at the time. The abbreviation stands for Portable Document […]
Planning Your Print Project
The decision’s made: You need some fresh marketing materials. No matter what form these take – brochures, reports, newsletters or exhibition banners – you need to follow a certain process before you take delivery of the finished product. Planning the process properly lets your printer achieve the best results for you – and makes for […]